Marketing has evolved over time, hence its modes but one of the modes that have remained more or less the same is email. From startups to B2B to B2C businesses, email is still one of the most cost-effective and valuable channels used to nurture the customers.
Let’s put it simply…If you want your online store to grow, email marketing is the key to it. Email marketing is a vibrant and powerful way to connect with people. It helps you develop relations with customers to promote your brand and increase sales with the use of email. Do you know? 94% of internet users use email.
So marketing through email allows you to reach many internet users even if they are not on social media. Through email marketing, we can make emails look and feel like an extension of our website very easily.
Why should you choose email marketing to promote your website
It’s easy to use, has an instant impact, and inexpensive, it’s personal and customizable, reaches a global audience, easy to measure where you are going wrong, and unrivaled ROI.
Here are some of the best email marketing tools, that will assist you in choosing the perfect one for you.
Hubspot is amongst one of the most reliable and simple email marketing tools for growing businesses. It is an all in one solution to increase leads, build a powerful website, and best in customer services.
Its popular features are easy to drop and drag email visual editor, ready-made templates that can be used without the help of any designers, create personalized content for your customers that too while tracking email activity in CRM.
Pricing: Free up to 2000 emails sent per month with upgrade solutions starting at $40 per month.
For those who are looking for an easy-to-use tool that provides integrated marketing campaigns with more engagement in their app and want to boost sales, this is the right choice for you.
Mailchimp also provides you with data tracking, analysis, and auto-response facility also. It is suitable for Small Startups as well as large businesses.
Pricing: Free plans available for a month and a chargeable plan starting at $9.99 per month.
Constant Contact is a recommended marketing platform for beginners. It is easy to set up and understand. You will be happy with their bunch of services which includes an email template builder, with easy to use editing tools. You can also track your success with real-time and robust analytics.
Add-on services are for managing event invitations, helps build your website, and social marketing too. They support you with their extensive online training and Webinars to help you understand better about the tool.
Pricing: Free trial for the first month and plans start $20 per month which varies with the number of contacts.
Sendinblue is a great email marketing tool that offers both email marketing and SMS messages services with live chat for customer’s questions while they browse your website. It allows you to create professional-quality newsletters.
It helps build automated workflows and segment users to enhance the performance and send your highly personalized emails to customers at the right time.
Pricing: Free plans available and paid plans to start from $21 per month
It is a highly targeted and personalized email marketing tool with no hidden fees. Just pay for the email and SMS messages your business actually needs.
Key features include customer segmentation based on any number of attributes, measures revenue generated, growth-centric reporting through dashboards, and integration with multiple platforms.
Pricing: Free up to 500 emails and Flexible plans available depending on the number of contacts.
We made sure to include something for everyone here. From E-commerce specific CRMs to basic budget-friendly email marketing tools, use this guide to find the one that fits your business.