Search engines are the heart of online marketing and are great tools to draw traffic online. Every business wants to optimize their search engines in order to get internet traffic for the expansion of their business. Most people know about Google, though here we will discuss about some popular Chinese search engines. SEO or alternatively search engine optimization is the basis of promoting your business online.
The rate of Chinese internet users is raising day by day and now a large portion of the Chinese population rely on the internet as their source of information. As per latest stats by a renowned website online, here are top five search engines used by people in China.
Baidu makes up the largest share in the search engine field in china. A 72 percent of internet users prefer it as their search engine. It is known to have the highest pay per click. It is digitally sound and is frequently updated compared to other search engines. Hence, users always look towards it for any information. Moreover, it provides good security and desktop editing facility. It is said to have remarking facility where many of the other website’s forges partnership with it to display network.
360 Search is another favorite search engine in the mainland China that draws 25 percent of the market share and now growing rapidly. It is one of the undisputed leaders in the field of search engine in china. It has come to be known as a popular agent in paid search advertising because of the amount of revenue it has started earning in current years. It has a good security network, portal and browser facility for the audience.
Chinaso is a popular search engine launched by Chinese local news agency Xinhua. It is widely used by people for watching news, images, audio and videos and audio. It works as per Chinese internet guidelines and that is why they always publish filtering news. Last year in 2014, it decided to merge with Jike and now known as ChinaSo. It was founded in 2010 and since it is state run, news has been made the central point of search engine where a user can read them beneath the search windows. Pornography and violence are well restricted in the search engine and have only useful features.
The Chinese meaning of Sogou is search dog which is a leading search engine with over 400 million users. It has also earned a global reputation which attracts considerable internet customers since its inception in 2004. Its web application products are beautifully arranged with facilities like music, video clips, news, map and pictures etc. It is well organized and hence very convenient to search anything. Its founder company is called Sohu who has a reputation in online games and is well run in china.
Youdao was launched on December 2007. It is equally popular with other leading search engines and enjoys the rank as a search engine. It has a range of features in its results page, including the search box, organic search results, vertical searches etc., with its user agent youdaobot.
Now, the Chinese are increasingly spending quality hours on the internet and it is a good step towards their evolution in the field of web world.